The Ryde is all about the things we love; the things that friends laugh over, cheer for and smile about. Right now we are making clothes, we don't make them to promote our politics, our company or ourselves. We make them to promote a feeling, the joy of seeing a friend on a great wave and the glory of seeing that movie you love for the 112th time.
Got an email the other day from Ricky, an operative at The Ryde. He wanted to trade links, so I put his site through my comprehensive, 7 step worthiness evaluation. I'm finished now and pleased to report that these guys appear to be cool and on the level, and that there's some good work over there. Plus, they're into a lot of the same stuff that I am, which is always a plus. So check 'em out.