Aug 11, 2006

The ever-excellent Typographica brings news that is wonderful indeed:

Helvetica, the film

There's some heavyweight talent on both sides of the camera. The director is the same person who produced the Wilco documentary, and the interview list is practically a who's who. What I'm most excited about, however, is the professed point/mission:
Since millions of people see and use Helvetica every day, I guess I just wondered, "Why?" How did a typeface drawn by a little-known Swiss designer in 1957 become one of the most popular ways for us to communicate our words fifty years later? And what are the repercussions of that popularity, has it resulted in the globalization of our visual culture? Does a storefront today look the same in Minneapolis, Melbourne and Munich? How do we interact with type on a daily basis? And what about the effects of technology on type and graphic design, and the ways we consume it?
It's no secret to any of you how I feel about typography. Type is the one constant that runs through written, spoken, and visual communication, and as such carries a weight that can't be overstated. The idea of a film that explores its relationship with our culture and, by extension, attempts to address those complex relationships sounds, to me, like just what the doctor ordered.

I also learned today how to properly format block quotes. I'm always toiling on your behalf.

1 comment:

Bryan said...

Do you google the words "typography" and "Helvetica" on a daily basis? Or are you on some type of mailing list?